Important Sites Egyptian Knowledge Bank- EKB Egyptian Public Relations Association Al Arabia Public Relations Agency Author Name: Dr. Ghada Seif Thabit Country: Egypt University: Al Ghurair University Department: Public Relations & Advertising Department Job: Assistant Professor of Public Relations & Advertising Email: Ghada.saif.t@hotmail.com Phone: 00971568516166 Author Page: https://agu.ac.ae/courses/bachelor-of-arts-in-public-relations/ Published Articles: The Role of Using Social Marketing Strategy in Product Adoption in the Advertising Campaigns: A field Study within Framework of the Hierarchical Model of the Impact of Advertising Messages , Vol.10 , Thirty-ninth Issue PP:11 Download