Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
ICR IF 2021/2022=1.569 , Arcif IF 2023 = 2.7558 Q1, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)
| Vol.8

Content



Effects of the Digital Literacy Intervention among University Students: A Semi Experimental Perspective at the Social Media Platform , Vol.8 , Thirtieth Issue , Pages:7 - 64
DOI:

Authors:
Associate Prof. Dr. Marwa Yassin Bassiouni-Associate Prof. ,RTV department,Mass Communication Faculty,Beni Suef University



Role of public relations in managing crisis situations in hotel section in Makkah , Vol.8 , Thirtieth Issue , Pages:65
DOI:

Authors:
Associate Prof. Dr. Azza galal abdallah Hussein-Associate Professor in Mass Communication Department,Mass Communication Department,College of Social Sciences,Umm Al-Qura University
Lujayn Muhammed Ibrahim Khan-PhD researcher,Mass Communication Department,College of Social Sciences,Umm Al-Qura University



Psychological determinants of the quality of brand relationships from the perspective of integrated marketing communications , Vol.8 , Thirtieth Issue , Pages:66
DOI:

Authors:
Associate Prof. Dr. Ahmed Mohamed Khatab-Associate Prof. of Public Relations,Public Relations & Advertising Department,Mass Communication Faculty,Cairo University



Egypt image as reflected by official government accounts on social media , Vol.8 , Thirtieth Issue , Pages:67
DOI:

Authors:
Associate Prof. Dr. Gehan S. Yahya-Associate Prof. of Radio & Television,Radio & Television Department,Mass Communication Faculty in 6 October Uni. - College of Islamic & Arabic Studies for Girls,Al-Azhar University- 6th October University- Arab Academy for Science, Technology and Maritime Transport



The social and political role for the working Arab Women in P. R.: comparative research , Vol.8 , Thirtieth Issue , Pages:68
DOI:

Authors:
Dr. Samar Ismael Shunnar Sawalha-Assistant Prof. of Public Relations,PR Department and Communication,,An-Najah National University



Audience's exposure to TV drama presented on the Egyptian satellite channels and its relationship to life-satisfaction levels , Vol.8 , Thirtieth Issue , Pages:69
DOI:

Authors:
Dr. Eman S. Ali-Assistant Professor of Educational Media,Educational Media Department,Faculty of Specific Education,Ain Shams University



Role of the PR practitioners’ personal relationships in the Banking sector of Palestine with the media in achieving the bank media goals: A survey study in light of the Personal influence model , Vol.8 , Thirtieth Issue , Pages:70
DOI:

Authors:
Dr. Moeen F.M. Koa-Assistant Professor of P R ,Department of Public Relations and Communication,College of Higher Studies,An-Najah National University
Hind Abdul-Sattar Izzat Abu-Issa-PhD researcher,Public Relations & Communication Department,,An-Najah National University



Public relations practitioners use interactive communication technology at the Suez Canal Authority and its effects on the external public , Vol.8 , Thirtieth Issue , Pages:71 - 72
DOI:

Authors:
Dr. Lobna Masoud Abd El-Azem Salem -Assistant Professor of P R & Advertising,Public Relations Department,Faculty of Media & Communication Technology,Sinai University



Sensory Marketing Strategies and Personal Selling in Egyptian Organizations , Vol.8 , Thirtieth Issue , Pages:73 - 74
DOI:

Authors:
Dr. Mai Mahmoud Abdellatif *-Assistant Professor of Public Relations & Advertising,Public Relations & Advertising Department,Mass Communication Faculty,Modern University for Technology and Information (MTI)



Marketing Touristic Destinations in Egypt through Travel and Tourism Influencers and its Relationship with Visit Intention (Field Study) , Vol.8 , Thirtieth Issue , Pages:75
DOI:

Authors:
Dr. Nermeen Ali Agwa-Assistant Professor of Public Relations & Advertising,Public Relations & Advertising Department,Mass Communication Faculty,Cairo University



Summary of the book "Public Relations .. Theories and Practices" , Vol.8 , Thirtieth Issue , Pages:000
DOI:

Authors:
Dr. Oqba Abdul Nafeh Al-Ali-,Public Relations & Advertising Department,Mass Communication Faculty,Omdurman University

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