Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
ICR IF 2021/2022=1.569 , Arcif IF 2023 = 2.7558 Q1, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)
Issue Applications: First Fortieth Issue
Date 10 أكتوبر 2022
Place Al-Arabia Public Relations Agency
Number of Copies 10
Avaliable / UnAvaliable متاح
Price 600Eg.inside & $ 80 to send to most countries
Details :

Journal of Public Relations Research Middle East

Scientific refereed Journal - Supervision by Egyptian Public Relations Association - Tenth year - Forty First Issue - 10 October 2022

Arab Impact Factor 2022 = 2.12                        ICR IF 2021/2022 = 1.569                           Arcif Impact Factor 2022 = 0.5833

  

Public Relations & Advertising Campaigns

 

Abstracts of Arabic Researches:

      Recent Trends in Effectiveness of the International Advertising Campaigns

      Research                                                                                                                                 7                                                                             

  • Associate Prof. Dr. Marzouk Abdelhakam AL-adly - Sohag University

      The Egyptian Public's Attitudes towards Advertising Awareness Campaigns on

      Satellite Channels and their Impact on his Behavior towards the Corona Virus:

      Empirical Study                                                                                                                    8

 

  • Associate Prof. Dr. Rasha Abd -Raheem Mazroa - Umm Al-Qura University

    Munira Musaed bin Rashid Alsaeed - Umm Al-Qura University

 

    Role of the Social Marketing Campaigns in Electronic Media in Building

    Concept of the Social Responsibility towards the Saudi Public                                  9

 

  • Dr. Ahmed Abd El-Salam Diab - Gulf University

     Elements of the Advertising Message Structure in Health- Related Campaigns

      and its Relationship to the Egyptian Citizen's Risk Perception:

      An Experimental Study                                                                                                      11

  • Dr. Moeen F.M. Koa - An-Najah National University

   Mojahed Al-Ahkras (MA) - An-Najah National University

     The Extent to which Palestinian Communication Companies Employ Persuasive

     Appeals and Social Responsibility Strategies in their Promotional Campaigns on

     Facebook: “Jawwal” Company as a Case Study                                                             12

  • Dr. Ghada Seif Thabit - Minia University

      Response of the Public Relations Campaigns to Digital Transformation from

      A Strategic Communication Perspective                                                                         14

  • Amal Ismail Mohamed Zidan - Al-Azhar University

      Advertising Discourse for Campaigns to Combat Violence Against Adolescents

      and its Relationship to Positive Education: A Semiological Approach                    15                                                           

  • Fatima Abdul Rahman Ali Al Suwayh - King Saud University

      Impact of the Tourism Campaigns on the Country’s Image: The “Imagine”

      Campaign for the Riyadh Tourism Season as a Model                                                16

  • Hassan Ali Saleh Al-Ghamdi - Islamic University

      Degree of the Youth Audience's Interaction with Environmental Awareness Campaigns on Social Networks                                                                                        17


 

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