Issue Fifty-Seven

June 2025

Articles List All Issues
Volume
13
Issue
57
Period
Apr - Jun 2025
Articles Count
8
معامل التأثير أرسيف • 2024
1.75 Q1
ARCIF Impact Factor • 2024
ICR معامل تأثير الاقتباس الدولي • 2021/2022
1.579
International Citation Impact Factor ICR • 2021/2022
معامل تأثير المجلس الأعلى للجامعات
7
Supreme Council of Universities Impact Factor

Articles Of This Issue

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The Impact of Artificial Intelligence on Marketing Communication Effectiveness: A Survey Study of Saudi Youth , Volume 13 , Issue Fifty-Seven , April / June 2025 , Pages 9 – 44 .

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Authors:
Prof. Dr. Mubarak W. Al-Hazmi - King Abdulaziz University - Faculty of Communication & Media - Public Relations & Advertising Department، KSA
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The Role of National Events and Celebrations in Strengthening Emirati National Identity: An Inductive Analytical Study of Values and National Development , Volume 13 , Issue Fifty-Seven , April / June 2025 , Pages 45 – 70 .

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Authors:
Dr. Mohammed Fathi Ramadhan - Liwa University - Abu Dhabi - General Education Dep.، Iraq
Inas Issa Mohammed - Liwa University - Abu Dhabi - Department of General and Basic Education، Iraq
Maeen Saleh Yahya Al-Maitamy - Liwa University - Abu Dhabi - Faculty of Mass Communication - Digital Media Department، Yemen
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Evaluating Multinational Companies’ Websites within the Framework of Corporate Diplomacy , Volume 13 , Issue Fifty-Seven , April / June 2025 , Pages 71 – 110 .

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Authors:
Dr. Eman Taher Sayed Abbas - Cairo University - Faculty of Mass Communication - Public Relations & Advertising Department، Egypt
Amal Fawzy Montasser - Cairo University - Faculty of Mass Communication - Public Relations & Advertising Department، Egypt
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Egyptian Women’s Perception of Greenwashing Practices in Marketing and Its Relationship with Brand Trust , Volume 13 , Issue Fifty-Seven , April / June 2025 , Pages 111 – 120 .

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Authors:
Associate Prof. Dr. Marwa El-Saeed El-Sayed Hamed - Mansoura University - Faculty of Arts - Public Relations & Advertising Department، Egypt
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The Use of Infographics on Websites in Enhancing Visual Identity: An Analytical Study of Saudi Ministries , Volume 13 , Issue Fifty-Seven , April / June 2025 , Pages 181 – 210 .

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Authors:
Dr. Saad bin Nasser Al-Huwaidi - Imam Muhammad Bin Saud Islamic University - Faculty of Mass Communication - Graphics and Multimedia Department، KSA
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Employing Personal Branding Strategies on Egyptian Film Festival Instagram Pages for Digital Identity Management: A Qualitative Study , Volume 13 , Issue Fifty-Seven , April / June 2025 , Pages 243 – 270 .

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Authors:
Dr. Menna Mohamed Abdelhamid Hasan - Ain Shams University - Faculty of Mass Communication - Marketing Communications Dep.، Egypt
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Ethical and Legal Considerations of Artificial Intelligence Applications in Health Public Relations: A Case Study of UAE Health Institutions , Volume 13 , Issue Fifty-Seven , April / June 2025 , Pages 311 – 344 .

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Authors:
Dr. Yasir Yousif Aboalgasim - Liwa University - Abu Dhabi - Faculty of Mass Communication & Public Relations - Advertising and Digital Media Department، Sudan
Ibnaouf Hassan Ahmed - Liwa University - Abu Dhabi - Faculty of Media & Public Relations - Public Relations & Advertising Department، Sudan
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Audience Interaction with Los Angeles Wildfires Coverage on CNN Arabic and BBC Arabic Pages and Their Attitudes: An Analytical Study , Volume 13 , Issue Fifty-Seven , April / June 2025 , Pages 345 – 370 .

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Authors:
Dr. Doaa Hatem Mohammad Adam - Al-Azhar University - Faculty of Mass Communication for Girls in Cairo - Press & Publicity Department، Egypt
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