Issue Sixty-One

March 2026

Articles List All Issues
Volume
14
Issue
61
Period
Jan - Mar 2026
Articles Count
6
معامل التأثير أرسيف • 2025
1.75 Q1
ARCIF Impact Factor • 2025
معامل تأثير المجلس الأعلى للجامعات
7
Supreme Council of Universities Impact Factor

Articles Of This Issue

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The Role of Artificial Intelligence in Developing Corporate Communication Strategies in Public Relations Departments: A Field Study , Volume 14 , Issue Sixty-One , January / March 2026 , Pages 9 – 44 .

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Prof. Dr. Mubarak W. Al-Hazmi - King Abdulaziz University - Faculty of Communication & Media - Public Relations & Advertising Department، KSA
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Sentiment Analysis as an Indicator of Digital Buzz Marketing Campaign Effectiveness on Facebook and Its Relation to Impulsive Buying Behavior: An Analytical and Field Study , Volume 14 , Issue Sixty-One , January / March 2026 , Pages 45 – 88 .

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Associate Prof. Dr. Noha Hussein Mohamed Eltalawy - Beni Suef University - Faculty of Mass Communication - Public Relations & Advertising Department، Egypt
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Artificial Intelligence and News Production: The Relationship Between Perceived Editorial Automation and Content Skepticism Among Online News Audiences , Volume 14 , Issue Sixty-One , January / March 2026 , Pages 89 – 160 .

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Associate Prof. Dr. Dina Mohamed Mahmoud Assaf - Port Said University - Faculty of Specific Education - Educational Media Department، Egypt
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Using Artificial Intelligence Techniques in Producing Religious Visual Content on YouTube: A Comparative Study Between Arabic and Foreign Channels , Volume 14 , Issue Sixty-One , January / March 2026 , Pages 161 – 236 .

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Dr. Shimaa Ahmed Mohamed Refaat - Al-Azhar University - Faculty of Mass Communication - Girls - Radio & Television Department، Egypt
Mona Ebrahim Abdelhafz Abdrasol - Al-Azhar University - Faculty of Mass Communication - Girls - Public Relations & Advertising Department، Egypt
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Public Relations Practitioners’ Use of Artificial Intelligence Techniques for Sentiment Analysis on X in Saudi Public Sectors: A Survey Study , Volume 14 , Issue Sixty-One , January / March 2026 , Pages 237 – 280 .

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Authors:
Shaimaa Ibrahim Abdu Almasrahi - Umm Al-Qura University - College of Social Sciences - Mass Communication Department، KSA
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Recent Trends in Research on the Use of Artificial Intelligence Applications in Visual Media Content Production: A Second-Level Analytical Study , Volume 14 , Issue Sixty-One , January / March 2026 , Pages 281 – 320 .

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Authors:
Zabn omair alotaibi - Cairo University - Faculty of Mass Communication - Public Relations & Advertising Department، KSA
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