The Usage of Twitter by Public Relations Practitioners in Saudi Telecom Companies Campaigns: (Analytic study some of telecom companies' tweets)
, Vol.7
, Twenty Fourth Issue
PP:13
Authors:
Omar Hamzi-Demonstrator at the Press and Mass Communication Dep,Press and Mass Communication Dep.,College of Arts & Human Sciences,Jazan University
Abstract:
Social media has emerged as a perfect tool for communication, whereasbusinesses and individuals have captured benefits out of social media to improve their businesses. Social media platforms such as Twitter and Facebook offer companies the ability to interact directly with the public. Since the Twitter provides an opportunity to the companies with the ability to interact and communicate with the public, this study seeks to test how public relation practitioners at telecom companies in KSA use Twitter to communicate with their audiences by applying the dialogic public relation theory. This study will use content analysis to analyze the tweets that are posted by the three following telecom companies; Saudi Telecom Company, Mobily, and Zain. There are some important results that were found in this paper. First, Twitter works as a tool for providing information and publishing advertising and other types of information by public relations practitioners in Saudi Telecom Companies. Also, the results showed that public relations practitioners rely on Twitter to disseminate offers, advertisements, news, and useful information. Moreover, advertisements are the most common tweets in Saudi Telecom Companies followed by news then useful information.
Key Words:
Public Relations, Twitter, Saudi Telecom Companies, Public, and Communications.
Research Language:
English
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