Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
Arab IF 2020 =2.01, Arcif IF 2021 = 0.9655, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)
| Vol.9
Recent Trends of The Researches About The Impact of Artificial Intelligence on The Media Product , Vol.9 , Thirtieth Fifth Issue (Media & Public Relations in the Age of Artificial Intelligence)





PP:7
Authors:
Associate Prof. Dr. Salwa Ali Ibrahim Al-Gayyar *-Associate Professor of Media and Children's Culture,Mass Communication Department,College of Early Childhood Education,Port Said University

Abstract:
This study aims to provide a comparative & critical view through monitoring and analyzing the recent trends of the researches about the impact of artificial intelligence on the media product at the level of Arab and foreign studies from different research schools on all over the world in the period from 2015 to 2020. Also, it aims to know the subject fields about the researches of the artificial intelligence studies and to know the use of its techniques in the field of media. This study is one of the descriptive and analytical studies, and it depends on using the style of the secondary analysis. According to this, the study depends on the qualitative analysis for the scientific studies related to the field of the artificial intelligence studies and its impact on the media product. The results showed that there is a variety of recent trends of the researches about the impact of artificial intelligence on the media product. Also, the results showed that the researches about the impact of artificial intelligence in the field of journalism are at the top of interests list with average (51.7%), followed by the researches about the impact of artificial intelligence in the field of marketing with average (25.9 %), then the researches about the impact of artificial intelligence in the field of the new media and social media with average (12.1%) whereas the researches about the impact of artificial intelligence in the field of radio and television are with average (10.3%),The results also indicated through the framework of the continuous technological flow that the digital revolution will have negative effects. So, the researcher recommends through the analytical presentation to pay attention to the dangerous of the impact of artificial intelligence on the media product by conducting more researches, especially since future expectations confirm its continued use and dependence on it in a large scale.

Key Words:
Trends - Artificial Intelligence - Media Product.

Research Language:
Arabic
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