Important Sites Egyptian Knowledge Bank- EKB Egyptian Public Relations Association Al Arabia Public Relations Agency Author Name: Dr. Mohammed Mostafa Refaat Moharam ** Country: Egypt University: Sultan Qaboos University Department: Mass Communication Department Job: Assistant Professor of Public Relations & Advertising Email: refaat.mc@gmail.com Phone: 0097337262642 Author Page: https://scholar.google.com/citations?user=rupYzxUAAAAJ&hl=en Published Articles: Exploring the Impact of Gen AI on Creativity and Efficiency in Content Marketing: A Systematic Review and Future Directions , Vol.13 , Special Issue (Fifty-sixth) about: Digital Markiting PP:40 Download