Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
ICR IF 2021/2022=1.569 , Arcif IF 2023 = 2.7558 Q1, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)

For the Third year, JPRRME the first in the ARCIF Impact Factor

A cooperation protocol between EPRA & MTI University

A Cooperation Protocol between Al-Arabiya P.R & Al-Khwarizmi International

A Special Issue on Media and Public Relations in the Age of Artificial Intelligence

A special issue on the media and the Corona pandemic ... credibility or crises and rumors

Welcome

In your Journal of Public Relations Research Middle East..

This scientific enrichment which we founded for all academics, researchers and those who are interested in the science of Public Relations and communication sciences and media in our Middle East and various countries around the world .. Where we have the future vision and the strong will to contribute to leave a strong scientific print on the map of the regional and the global scientific research..

We are always proud of our uniqueness in establishing the first Public Relations academic refereed journal in in the Arab world and the Middle East .. and always where science and art and experience are available, be sure that you will always find the Egyptian public Relations Association in the lead .. Public Relations for all .. Welcome for all,,

 Founder & Chairman  

( Hatem Mohamed Atef (Ph.D   

  chairman@epra.org.eg


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Special Issue : Vol.14,The 64th Special Issue on: (The Use of Artificial Intelligence in Media Research)(10October 2026 )


The Role of Artificial Intelligence Applications in Enhancing Corporate Communication: An Analytical Insight , Vol.14 , The 64th Special Issue on: (The Use of Artificial Intelligence in Media Research) , 10October 2026 , Pages:0-0
DOI:

Authors:
Prof. Dr. Abdulmalek Aldanani-Professor of Mass communication,Public Relations & Advertising Department,Liwa College - Abu Dhabi ,
Mona Eidha Salem Al-Jabri-Master of Arts Researcher in Communication and Digital Media,,Faculty of Mass Communication & Public Relations,Liwa University



Determinants of Physicians' Adoption of AI in the Diagnosis and Treatment of Dermatological and Aesthetic Diseases: A Theoretical Analytical Study in Light of the UTAUT Model , Vol.14 , The 64th Special Issue on: (The Use of Artificial Intelligence in Media Research) , 10October 2026 , Pages:0-0
DOI:

Authors:
Prof. Dr. Tahseen Mansour Rasheed Mansour-Professor of Public Relations ,Department of Journalism, Media, and Digital Communication,Faculty of Arts,Jourdan University
Dr. Wissam Tahseen Mansour-,,,



Determinants of Physicians' Adoption of AI in the Diagnosis and Treatment of Dermatological and Aesthetic Diseases: A Theoretical Analytical Study in Light of the UTAUT Model , Vol.14 , The 64th Special Issue on: (The Use of Artificial Intelligence in Media Research) , 10October 2026 , Pages:0-0
DOI:

Authors:
Associate Prof. Dr. Ahmed Hassan El-Saman*-Associate Professor of Media, Head of Mass Communication Dep.,Mass Communication Department,School of Humanities and Social Sciences,Badr University in Cairo



Impact of AI on Public Relations Strategies and their Communication Effectiveness: Smart Interaction instead of Human Communication , Vol.14 , The 64th Special Issue on: (The Use of Artificial Intelligence in Media Research) , 10October 2026 , Pages:0-0
DOI:

Authors:
Dr. Mervat El-Sayed Ahmed Soliman-Assistant Professor of Public Relations & Advertising,Mass Communication Department,Faculty of Arts,Tanta University



Audience Attitudes toward the Future of International Journalism in the Age of Artificial Intelligence: A Survey Study , Vol.14 , The 64th Special Issue on: (The Use of Artificial Intelligence in Media Research) , 10October 2026 , Pages:0-0
DOI:

Authors:
*Abeer Faisal Hamed Alghamdi-PhD Researcher in Communication and Digital Media,Mass Communication Department,College of Science and Humanities,King Sauod


Current Issue : Vol.14,Sixty-Third Issue(July/ September 2026)
Digital Public Relations Strategies in Managing Public Image During International Conflicts: An Analytical Study of the U.S.–Israeli War against Iran , Vol.14 , Sixty-Third Issue , July/ September 2026 , Pages:7-8
DOI:



Authors:
Prof. Dr. Mubarak W. Al-Hazmi-Professor of Public Relations,Public Relations & Advertising Department,Faculty of Communication & Media,King Abdulaziz University

The Image of Ajloun City in Light of Digital Media and Kevin Lynch’s Model: An Interdisciplinary Theoretical-Analytical Reading , Vol.14 , Sixty-Third Issue , July/ September 2026 , Pages:9-10
DOI:



Authors:
Prof. Dr. Tahseen Mansour Rasheed Mansour-Professor of Public Relations ,Department of Journalism, Media, and Digital Communication,Faculty of Arts,Jourdan University
Dr. Niveen Zeyad. Halalsheh-Assistant Professor and Head of the Department of Journalism, Media, and Digital Communication,Press Department,Faculty of Arts,The University of Jordan

Foreign Students’ Use of the Al-Azhar Electronic Portal and the Gratifications Obtained from It: A Field Study , Vol.14 , Sixty-Third Issue , July/ September 2026 , Pages:11
DOI:



Authors:
Dr. Saly Ahmed Ramadan El-Shami-Assistant Professor,Public Relations & Advertising Department,Faculty of Mass Communication - Girls,Al-Azhar University
Dr. Gehad Abd-Elmonem Mohamed Soliman-Assistant Professor,Press and Publishing Department,Faculty of Mass Communication - Girls,Al-Azhar University

Safe Work Environment as a Driver for the Sustainability of Women's Entrepreneurship: An Empirical Study on the Impact of Occupational Safety Awareness on Women's Economic Empowerment in Emerging Sectors , Vol.14 , Sixty-Third Issue , July/ September 2026 , Pages:12
DOI:



Authors:
Dr. Rabab Abdel-Hakim Al-Ashri-Holds a PhD degree,,Faculty of Commerce,Tanta University

Measuring the Direct Impact of Public Relations Awareness Campaigns on Facebook: A Field Study Assessing Women's Awareness and Attitudes Regarding Participation in Public Policy and Decision-Making , Vol.14 , Sixty-Third Issue , July/ September 2026 , Pages:13
DOI:



Authors:
Dr. Saly Saad Goda Ibrahim-Assistant Professor,Public Relations & Advertising Department,,Al Jazeera Higher Institute for Media and Communication Sciences

Perception of the Visual Identity of Banks Operating in Egypt: A Comparative Study of Customers and Non-Customers , Vol.14 , Sixty-Third Issue , July/ September 2026 , Pages:14
DOI:



Authors:
Shaimaa Mohamed Abd Elmegeed Elashmawy-Assistant Lecturer,Integrated Marketing Systems Dep. ,Faculty of Mass Communication,Modern University for Technology and Information


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