Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
ICR IF 2021/2022=1.569 , Arcif IF 2023 = 2.7558 Q1, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)

For the Third year, JPRRME the first in the ARCIF Impact Factor

A cooperation protocol between EPRA & MTI University

A Cooperation Protocol between Al-Arabiya P.R & Al-Khwarizmi International

A Special Issue on Media and Public Relations in the Age of Artificial Intelligence

A special issue on the media and the Corona pandemic ... credibility or crises and rumors

Welcome

In your Journal of Public Relations Research Middle East..

This scientific enrichment which we founded for all academics, researchers and those who are interested in the science of Public Relations and communication sciences and media in our Middle East and various countries around the world .. Where we have the future vision and the strong will to contribute to leave a strong scientific print on the map of the regional and the global scientific research..

We are always proud of our uniqueness in establishing the first Public Relations academic refereed journal in in the Arab world and the Middle East .. and always where science and art and experience are available, be sure that you will always find the Egyptian public Relations Association in the lead .. Public Relations for all .. Welcome for all,,

 Founder & Chairman  

( Hatem Mohamed Atef (Ph.D   

  chairman@epra.org.eg


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Special Issue : Vol.13,Special Issue (Fifty-sixth) about: Digital Markiting( 10 April 2024 )


Redefining Advertising: Exploring Quality, Functionality, and Usefulness in the Metaverse Era , Vol.13 , Special Issue (Fifty-sixth) about: Digital Markiting , 10 April 2024 , Pages:7-18
DOI:

Authors:
Dr. Rafif Faisal-Assistant Professor of Public Relations & Advertising,Digital Media Department,Faculty of Media & Public Relations , Liwa College
Dr. Bayan Khalil Al Fukara-Assistant Professor of Mass Communication,Digital Media Department,Faculty of Media & Public Relations ,Liwa College - Abu Dhabi



Use of Artificial Intelligence Applications in Media Organizations: A Comparative Study on a Sample of Egyptian and European Media Professionals , Vol.13 , Special Issue (Fifty-sixth) about: Digital Markiting , 10 April 2024 , Pages:19-37
DOI:

Authors:
Dr. Sally Samy Abdelraouf Tayie-Assistant Professor & Head of the Department of Media and Communication,Media & Communication Department ,Faculty of Language & Mass Communication,Arab Academy for Science, Technology and Maritime Transport



The Role of Digital Marketing Communication Strategies Throug Social Madia Networks in Developing the Tourist City of Jeddah ; A Survey on Sudents of King Abdulaziz University , Vol.13 , Special Issue (Fifty-sixth) about: Digital Markiting , 10 April 2024 , Pages:38-39
DOI:

Authors:
Prof. Dr. Mubarak W. Al-Hazmi-Professor of Public Relations,Public Relations & Advertising Department,Faculty of Communication & Media,King Abdulaziz University



Exploring the Impact of Gen AI on Creativity and Efficiency in Content Marketing: A Systematic Review and Future Directions , Vol.13 , Special Issue (Fifty-sixth) about: Digital Markiting , 10 April 2024 , Pages:40
DOI:

Authors:
Dr. Mohammed Mostafa Refaat Moharam **-Assistant Professor of Public Relations & Advertising,Mass Communication Department,Faculty of Arts and Social Sciences,Sultan Qaboos University



The Role of Social Media in Promoting Brands: Interaction, Influence, and Credibility , Vol.13 , Special Issue (Fifty-sixth) about: Digital Markiting , 10 April 2024 , Pages:41
DOI:

Authors:
Dr. Heba Ahmed Eldib-Assistant Professor of Media & Public Relations,Public Relations & Advertising Department,Faculty of Mass Communication & Public Relations,Liwa College



Symbolic Interaction in Podcasts as a Marketing Tool for Institutions and Businesses: An Analytical Study , Vol.13 , Special Issue (Fifty-sixth) about: Digital Markiting , 10 April 2024 , Pages:42
DOI:

Authors:
Dr. Menna Mohamed Abdelhamid Hasan-Assistant Professor,Marketing Communications Dep.,Faculty of Mass Communication,Ain Shams University



Strategies for Creating Digital Content through Social Media Platforms for the Tourism Sector and their Role towards the Saudi Identity , Vol.13 , Special Issue (Fifty-sixth) about: Digital Markiting , 10 April 2024 , Pages:43
DOI:

Authors:
Mohammed Saleh Alrushud-PhD researcher in communication & digital media,Mass Communication Department,College of Humanities & Social Sciences,King Saud University


Current Issue : Vol.13,Fifty-fifth Issue(January / March 2025)
The Impact of the Educational Media Specialist's Usage of Augmented Reality Technology on the Visual Perception of the Media Message for People with Disabilities , Vol.13 , Fifty-fifth Issue , January / March 2025 , Pages:7
DOI:



Authors:
Associate Prof. Dr. Dina Mohamed Mahmoud Assaf *-Associate Professor of Educational Media ,Educational Media Department,Faculty of Specific Education,Port Said University

The Impact of Media on Environmental Awareness and Environmental Behaviors of Egyptian Public: Field Study , Vol.13 , Fifty-fifth Issue , January / March 2025 , Pages:8
DOI:



Authors:
Dr. Abeer Abdel Hamid Salem-Senior Lecturer and Head of Quality at MSA University ,Quality Department,,MSA University

The Relationship between Special Events and Perception of the Dimensions of the Kingdom of Saudi Arabia Image in Light of Vision 2030: A Case Study of Riyadh Hosting the World Expo , Vol.13 , Fifty-fifth Issue , January / March 2025 , Pages:9
DOI:



Authors:
Dr. Musaab Faieh Saleh Alharbi-Assistant Professor of Communication & Media,Public Relations & Advertising Department,Faculty of Communication & Media,King Abdulaziz University

Mechanisms of Employing Israeli Diplomacy to Improve the Image during the War on Gaza 2024: Analytical Study of the Israel Speaks Arabic Page on Facebook , Vol.13 , Fifty-fifth Issue , January / March 2025 , Pages:10
DOI:



Authors:
Dr. Mona Ebrahim Abdelhafz Abdrasol-Assistant Professor of Public Relations & Advertising,Public Relations & Advertising Department,Faculty of Mass Communication - Girls,Al-Azhar University

Selective Criteria Affecting Podcast Listening and their Relationship to Strengthening Youth's Social Identity in the Digital Age: within the Framework of the Structural Functional Approach , Vol.13 , Fifty-fifth Issue , January / March 2025 , Pages:11
DOI:



Authors:
Dr. Samr Ibrahim Osman-Assistant Professor of Educational Media,Educational Media Department,Faculty of Specific Education,Port Said University
Dr. Maryam Youssef Mohamed Rakha-Assistant Professor of Educational Media,Educational Media Department,Faculty of Specific Education,Port Said

The Role of Artificial Intelligence Applications in Developing Work Methods in Public Relations Departments of Technical Institutions in KSA: A Survey Study , Vol.13 , Fifty-fifth Issue , January / March 2025 , Pages:12
DOI:



Authors:
Mohammed Abdulaziz Aldawood-PhD researcher in the Philosophy of Digital Media program,Mass Communication Department,College of Humanities & Social Sciences,King Saud University


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