Effectiveness of direct communication and its influence on decision of Iraqi voters (a survey study) of Iraqi Parliament Elections in 2014
, Vol.4
, Thirteenth Issue
PP:28 - 29
Authors:
Associate Prof. Dr. Mohammed Hassan AlAmeri -Assistant Professor and Head of the Public Relations Department,Public Relations Department,Mass Communication Faculty,Baghdad University
Ali Sadeq Dawood AL-Saedi -PhD researcher,Public Relations Department,Mass Communication Faculty,Baghdad University
Abstract:
The problem of the study is an important phenomenon among the Iraqi society, namely; Statement of the important role played by the Direct Communication in electoral participation considering it as a reliable source of information for the candidate to win the votes of the electorate, as well as on its effectiveness to influence the decision of the Iraqi voters, and this can be summed up by asking a group questions the most important of which are the following:
1. What the study sample impressions about the candidates during their interviews and meetings, and the issues that were discussed through Direct Communication during election campaigns?
2. What is the extent of the study sample influenced the character of the candidate, and their honestly assessment of the candidate’s promises and covenants during the period of election campaigns?
3. What are the most influential sources of contact in the electorate, which has been relying on during election campaigns?
4- What are the benefits to be enjoyed by the candidate in the elections?
5- What are the real reasons for the visits by the candidate to the electorate, and how effective they are?
This study examined the effect of Direct Communication and its effectiveness in the decision of the voters of Iraq's parliamentary elections in 2014.
The researcher aimed through his studies at:
1- Identifying the study sample impressions to the communication process with the candidates during election campaigns.
2- Identifying the assessment of the study sample out of interviews and meetings that took place with the candidates, and the extent of its influence.
3- Identifying the promises of the candidates and the extent of their credibility during the period of election campaigns.
4- Identifying the most important issues that have been talked about and discussed with candidates during election campaigns.
5- Identifying the most influential figures over the electorate, and which had a significant role in the communication process.
In order to achieve the objectives of the study. The researcher depended on the descriptive approach which in turns depended on Survey Method as a tool to collect information and data relating to the problem of the study.
The researcher reached through his study a several results, most notably:
1. Keenness of the Iraqi voter to follow the election campaigns; because that helps him to gain information about the candidates more clearly, and the process of voting and elections by direct communication and what they offer the means of communication.
2-Most of the reasons for the Iraqi citizens to participate in the parliamentary elections lies in the legitimacy of the vote, moreover, love of country according to what have been shown by more than two-thirds of respondents.
3. In addition the above; is what has been shown by the study that, the activity of men was more effective in participation in the election process in comparison to the women, as the indicators have shown: that (sex) is a social determinant in Iraq.
4. The study showed: that the clergymen were the most influential figures in sample during election campaigns, which led in turn to a lack of interest from interviews and meetings with the candidates.
Key Words:
Frontline communication, voter decision, elections, Iraqi parliament.
Research Language:
Arabic
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