Economic programs on Arab satellite channels: the program "the economy and people" as a model - Analytic Research
, Vol.4
, Twelveth Issue
PP:12
Authors:
Associate Prof.Dr. Thouraya snoussi-Associate professor of Mass Communication & Coordinator College of Communication,,College of Communication ,University of Sharjah (UAE)
Dr. Marwa Mohamed Saeed-Assistant Professor, Radio and TV & Political Communication,,College of Communication and Media,Al Ain University of Science & Technology
Abstract:
There is no doubt that the role of the economic media has become crucial in the context of global economic crises and challenges. Our research addresses the economic content on broadcasting media in the Arab satellite channels. A study case of the program” Al IKTISAD WANNAS”, was necessary to reach preliminary sketch features of Arabic economic program.
We can sum up the most important results in the following:
-The research sample accompanied the most important economic issues timely raised on the Arab, regional and global arena in the coverage of real-time detailed economic reality with simultaneous broadcast sample loops, but most attention was focused on Arab affairs.
- The sample loops included three press formats, mainly: News, Reporting and interviews, while economic debates were absents. We believe that the reason for this choice is to simplify the economic issues and present them to the public in a simple form, which facilitates the program follow-up process.
- The sample study detected the primary objective of the program “Aliktisad Al IKTISAD WANNAS”; is to explain economic issues to the recipient. The program draws A simplistic goal for the process of receiving economic data properly. Other goals appeared to us, like informing public about economic news, but to a lesser degree, as well as a criticism of the economic realities and provision of solutions.
Our interest for the future researches will be focused on the real effect of this economical TV program on the audience.
Key Words:
Economic programs, Arab satellite channels,
Research Language:
Arabic
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