Role of Electronic Media Campaigns on Social Media in Raising Awareness of the National Transformation Program 2020
, Vol.8
, Twenty Eighth Issue
PP:7 - 8
Authors:
Associate Prof. Dr. Eman Fathy Abdel Mohssen -Associate Prof. of Public Relations,Mass Communication Department,College of Social Sciences,Umm Al-Qura University
Lujain Ismail Muhammad Farid Shukri-MA Public Relations, Media Department,,Mass Communication Department,College of Social Sciences,Umm Al-Qura University
Abstract:
Social media are one of the forms of technological development that prevailed in the world because of its characteristics that make it brings together all languages and cultures and to see the issues that concern members of society, and there is no doubt that social media have had a significant impact in the presentation and discussion of media campaigns related to awareness of the transformation program National 2020.
Identify the research problem: The current study seeks to know" role of electronic media campaigns on social media in raising awareness of the National Transformation Program 2020"
Objectives of the study: Identifying the study sample exposure rate for the electronic media campaigns related to the National Transformation Program 2020 on social media, and identifying the reasons for the study sample exposure to the electronic media campaigns related to awareness of the National Transformation Program 2020, and identifying the type of knowledge the study sample acquired on the National Transformation Program 2020.
Study concepts: E-media campaigns - social media - outreach - National Transformation Program 2020
Type and methodology of the study: It is one of the descriptive studies and it depends on the methodology of the survey in the field.
Sample of the study: The study relies on an intentional sample of 200 individuals distributed (100 males - 100 females) who are between the ages of 18-21 years..
Data collection tool: Questionnaire
Results of the study: The study revealed that there are statistically significant differences between male and female study sample in the degree of follow-up to the media campaigns of the National Transformation Program 2020 on social networking sites, and came from the most important reasons for university youth exposure to electronic media campaigns for the national transformation program 2020 is to follow the Kingdom's achievements in achieving the Kingdom's vision Saudi Arabia 2020 with a relative importance of 79%, and the results also indicated a high percentage of the study sample opinion in electronic media campaigns about confirming their role in educating university youth on the national transformation program 2020 by 69.5%, while 30.5% of them do not see this role in awareness.
Key Words:
Electronic Media Campaigns, Social Media, National Transformation Program 2020.
Research Language:
Arabic
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