Influential Factors on Egyptian Public's communication behavior during COVID-19 crisis: A field study
, Vol.8
, The special issue (the 29th): Media and the Coronavirus (Covied -19) : Credibility or Crises and Rumors? Part Two
PP:11
Authors:
Dr. Eman saber sadek Shaheen-Assistant Professor of Public Relations & Advertising,Mass Communication Department,girl's college,Ain Shams University
Abstract:
The study aims to find out the influential factors on Egyptian Public's communication behavior during the COVID-19 crisis, analyze and explain Egyptian Public's attitudes towards the treatment. The study relied on media survey methodology, questionnaire tool and interviews to collect information. The study concluded that there is a statistical significance relationship between the level of trust in information sources during the COVID-19 crisis and information search and sharing. However, no relationship is proved between trust in information sources and compliance with precautionary measures during the COVID-19 crisis. In addition, there are statistical significance differences between the respondents in information search and share, and compliance to precautionary measures as per the level of involvement and follow-up for the COVID-19 crisis. However, no differences in communication behavior are proved, whether there are contracted persons surrounding the respondents or not.
Key Words:
Communication behavior, crisis, information search, trust in information sources, compliance to precautionary measures during crises, COVID-19.
Research Language:
Arabic
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