Public relations practitioners use interactive communication technology at the Suez Canal Authority and its effects on the external public
, Vol.8
, Thirtieth Issue
PP:71 - 72
Authors:
Dr. Lobna Masoud Abd El-Azem Salem -Assistant Professor of P R & Advertising,Public Relations Department,Faculty of Media & Communication Technology,Sinai University
Abstract:
The technology of communication witnessed during the recent era rapid developments, and direct effects on the human lifestyle in general, and on the economic, social, cultural and political aspects, technology has affected various areas of life, and the presence of technology has made organizations and individuals as well as countries largely linked to the extent of their ability to keep pace with that technology, as well as the ability of these bodies and individuals to exploit and adapt these technological developments in order to obtain the highest degree of satisfaction.
Public relations is considered one of the most important communication professions that have been covered and affected by information and communication technology, especially with the emergence of websites that are one of the most influential forms of modern communication affecting individuals and organizations, which enabled public relations and communication practitioners to strengthen their duties, develop the external image of the organization, enhance it, and transform forms, the old to sophisticated methods serve the organization and its external audience.
New technological tools such as websites, social networking sites, photo and video sharing sites, and the organization's websites on the Internet have affected the profession of public relations in terms of quick access and information, linking the organization with developments that occur inside and outside the organization and giving organizations an opportunity to excel in the performance of their tasks. And from the premise that the purpose of public relations is to establish positive, mutually beneficial relationships between the institution and its various audiences. public relations have used that technology as a means of communication to facilitate the communication process between them and the public.
Public relations practitioners at the Suez Canal Authority use interactive modern communication technology, as the government realizes that communications and information technology and create a contemporary and developed society are the basis for success in the era of technology, and therefore the authority supported all services on the Internet according to the highest quality standards and global specifications, which saves time and effort for the public, and to meet his needs and communication with them, which helped to make the external public get information and news about the authority in the shortest possible time.
Social media has entered the circle of information media, which indicates the intermarriage between computer and communication technology, which is the marriage that established a new media system that takes advantage of the development of information technology and fuses in it. This new media system is specialized in the ability to integrate traditional and modern means in a single crucible on the computer platform and its networks Thus, the problem of the study crystallizes in identifying the use of public relations practitioners for interactive communication technology in the Suez Canal Authority and its effects on the external public.
Key Words:
Public relations practitioners, interactive communication technology, Suez Canal.
Research Language:
Arabic
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