The Role of Media Campaigns by the Ministry of Health and Population on its Official page on Facebook to Educate the Egyptian Public about CORONA Pandemic: A Field Study
, Vol.9
, Thirtieth Fourth Issue - Part 1
PP:10
Authors:
Associate Prof. Dr. Mona Taha Mohamed Taha-Assistant Professor of journalism ,Mass Communication Department,Faculty of Arts,Mansoura University
Abstract:
The present Study Aimed to Appear the Role of Media Campaigns on The Ministry of Health and Population Official page on Facebook to educate the Egyptian Public about CORONA Pandemic. It was a Survey and Description Study, and it used Information Seeking Theory and Richness Theory, the tool of collecting Data was Questionnaire, Manual and Electronic, Sample was (500) Individuals, Males and Females. The Results were:
- High Level, if using The Official Page of Ministry of Health and Population on Facebook was during the pandemic.
-The Media Campaigns affected on Knowledge and Behavior of the Sample.
- The Media Campaigns had many Positive effectives, High Confidence of Official pages, change the Food System, Social Behaviors.
-The most important media Campaigns were: How wearing the Mask, the Social distance, Hands Washing at least 20 seconds, The less important media Campaigns were: #Wared and Wareda #, and the official efforts to face the pandemic.
Key Words:
Media Campaigns, The Official Pages, Pandemic, Facebook.
Research Language:
Arabic
|