Utilizing Social Media and its Impact on the Ethical Values of University Students: A Field Study on a Sample of Students from Al-Khawarizmi International College in the United Arab Emirates
, Vol.11
, Forty-Eighth Issue
PP:43
Authors:
Dr. Ibnaouf Hassan Ahmed *-Assistant Professor of Public Relations & Advertising,Public Relations & Advertising Department,Faculty of Media & Public Relations,Liwa College - Abu Dhabi
Abstract:
The study aims to reveal the effect of using the social networking sites on the ethical values and forming the opinion of a sample of the social networking sites users from students of Al-Khwarizmi International College; UAE. In addition, we wanted, through this study, to identify the habits and patterns of university youth using the social networking sites. As well as identifying the motives and needs that lie behind the use of the sites, and we adopted the survey approach and the study tool represented in the questionnaire was applied. We selected a sample consisting of 100 students, and the study underwent statistical treatment by calculating the percentages of repeating the habits and patterns of using the social networking sites. The motives and needs that lie behind the using of these sites, and the effects resulting from the use of it’s on the moral values of university students, and the study revealed the following results:
The largest percentage of students browse social networking sites at home, at a rate of more than three hours alone, and the study found that the percentage of browsing the TikTok was the largest by 67%, followed by Facebook 13%, and then Twitter, Instagram and YouTube in close proportions that ranged between (20%-15%).
Moreover, beside their using of these sites, it was for the purpose of entertainment, social networking sites meets the cognitive needs as well as the emotional needs, and they aren’t feel alone when they watched the content of social networking sites, unlike the real world that made them feel lonely, and also had no role in spreading and refining moral values among individuals, which lacked promoting any value they had, and the study also revealed that the majority of university students are aware of the dangers that the values and ethics that media technology brings through the social networking sites, which aims to influence their values and morals.
Key Words:
Social Networking Sites, Values, Moral Values, Impact, University Youth.
Research Language:
Arabic
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