Communicating Climate Change, A Sustainability Challenge: An Analytical Field Study
, Vol.12
, Fifty-first Issue
PP:7-35
Authors:
Dr. Abeer Abdel Hamid Salem-Senior Lecturer and Head of Quality at MSA University ,Quality Department,,MSA University
Abstract:
Climate change is a globally recognized phenomenon. Climate change communication is envisioned to play an important role in sensitizing publics in different countries across the world of climate change and the ways to address, adapt and mitigate it.
This study aims at unpacking the extent to which media and communication in Egypt contribute to climate change communication through enhancing the level of climate perception, knowledge, and awareness of the public in Egypt. The research, therefore, is focused on unraveling how different groups of people in Egypt, based on their life experiences and media exposure, describe their perception of the challenges of climate change, its impact, and how they perceive climate change communication and its challenges.
Key Words:
Communicating, Climate Change, Sustainability.
Research Language:
English
|