Students’ Acceptance of Artificial Intelligence in Egyptian Media Schools: A Longitudinal Comparative Study between Public and Private Universities
, Vol.12
, Fifty-second Issue
PP:7
Authors:
Associate Prof. Dr. Ahmed Hassan El-Saman*-Associate Professor of Media, Head of Mass Communication Dep.,Mass Communication Department,School of Humanities and Social Sciences,Badr University in Cairo
Abstract:
This study aimed to examine the applicability of the technological determinism theory to media schools as social institutions pressured to adapt to the growing adoption of artificial intelligence (AI) technologies. The study investigated students’ acceptance of AI in Egyptian media schools and compared its integration into curricula between public and private universities.
Methodology:
A longitudinal research design employing a survey instrument was used. The survey was administered in two rounds:
• Round 1: Conducted in 2022, with 589 students participating.
• Round 2: Conducted in 2024, with 179 students from the same sample population participating.
Results:
The study yielded the following key findings:
• Statistically significant differences exist in the integration of AI into the curricula of public and private universities, favoring the latter. This trend showed a slight increase in the second round of the survey.
• Variables associated with students’ acceptance of AI instruction include perceived usefulness, perceived easiness, and intention to use AI in both their current coursework and future professional careers.
Conclusions:
The study confirmed the acceptance of AI among Egyptian media students, and that Egyptian universities are introducing changes to incorporate AI into their curricula. This was found to be statistically significant in favor of private universities compared to public ones in Egypt.
Key Words:
Artificial Intelligence, Media Schools, Technology Acceptance Model, Technological Determinism Theory, Egypt, Private Universities, Public Universities.
Research Language:
Arabic
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