Selective Criteria Affecting Podcast Listening and their Relationship to Strengthening Youth's Social Identity in the Digital Age: within the Framework of the Structural Functional Approach
, Vol.13
, Fifty-fifth Issue
PP:0-0
Authors:
Dr. Samr Ibrahim Osman-Assistant Professor of Educational Media,Educational Media Department,Faculty of Specific Education,Port Said University
Dr. Maryam Youssef Mohamed Rakha-Assistant Professor of Educational Media,Educational Media Department,Faculty of Specific Education,Port Said
Abstract:
This study seeks to shed light on the most prominent selective criteria that young people rely on in selecting what they listen to through audio blogging platforms (podcasts) and the extent to which the content is compatible with their aspirations and contemporary issues, and to monitor the most important functional roles of these platforms through the functional analysis approach (Structural Functionalism) that focuses on the interactive characteristics between the media and the audience, and the functional roles they play to meet the needs of their audience, and to reveal the extent to which podcasts influence the formation of their behaviors and social identity, as the study was applied to a deliberate sample of the Egyptian youth audience consisting of (413) individuals aged 18-35 years.
The results of the study showed a high level of influence of selective criteria on the preferences of Egyptian youth in choosing podcasts, and the weighted average of the functional roles scale achieved by youth listening to podcast technology rose to 2.34. The first hypothesis was proven by the existence of a statistically significant direct correlation between the rate of youth's use of podcast technology and their level of social identity. The study also confirmed the existence of a statistically significant correlation between the level of selective criteria affecting youth's use of podcast technology and their level of social identity.
Key Words:
Selective Criteria, Social Identity, Structural Functionalism Approach, Podcast, Functionalism Roles.
Research Language:
Arabic
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