Trends in Artificial Intelligence for Digital Media: A Literature Review of Future Perspectives in Business and Management
, Vol.13
, Special Issue (Fifty-Ninth) - Liwa University Conference 2025 on: (New Horizons in Digital Content Creation and Data Analysis)
PP:0-0
Authors:
Dr. Adnan Khalid Jawabri-Assistant Professor ,,College of Business,Liwa University - Al Ain
Dr. Hany Selim-Assistant Professor ,,College of Business,Liwa University - Al Ain
Abstract:
This research examines the application of Artificial Intelligence (AI) technologies in managing digital media in a business and management context. The study employs a thematic literature review approach, examining scholarly articles from IEEE, Springer, IGI Global, and other cited journals to outline the principal roles, advantages, challenges, and outlooks of AI technologies in digital media. AI-enabled customization, content generation automation, advanced machine learning, natural language processing, and recommendation systems were analyzed using content analysis and thematic coding. The study revealed that AI technologies actively enhance organizational productivity by optimizing content engagement, enabling evidence-based content strategies, and facilitating the automated scaling of content. Nonetheless, the effective use of AI technologies is still hindered by critical issues, including the ethics of AI, data privacy, algorithmic biases, and inadequate policies. The business implications of these findings suggest that companies should enhance workforce productivity by educating their employees on AI, aligning digital policies with new regulatory frameworks, and utilizing these policies to adopt explainable AI technologies. Strategically and responsibly embracing AI technologies in digital media management enables companies to drive innovation while meeting their ethical and managerial responsibilities.
Key Words:
Artificial Intelligence (AI), Digital Media, Business and Management, Future Trends.
Research Language:
English
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