AI in Media Careers: Ethical and Legal Challenges and Strategies for Adaptation
, Vol.13
, Special Issue (Fifty-Ninth) - Liwa University Conference 2025 on: (New Horizons in Digital Content Creation and Data Analysis)
PP:0-0
Authors:
Dr. Rafif Faisal-Assistant Professor of Public Relations & Advertising,Digital Media Department,Faculty of Media & Public Relations , Liwa College
Abstract:
The rapid integration of artificial intelligence (AI) into media professions is reshaping content creation, audience engagement, and journalistic workflows. While AI offers enhanced efficiency, creativity, and scalability, it simultaneously raises profound ethical and legal concerns, including misinformation, algorithmic bias, copyright ambiguities, and workforce disruption. This study adopts a qualitative methodology, combining expert interviews and case study analysis to investigate the ethical dilemmas and legal uncertainties surrounding AI adoption in the media industry. The findings reveal critical gaps in regulatory frameworks, highlight the inadequacy of existing intellectual property laws in addressing AI-generated content, and expose the ethical risks inherent in algorithm-driven content dissemination. Moreover, the research underscores the shifting landscape of media employment, emphasizing the need for AI literacy, professional upskilling, and ethical accountability. The study offers practical recommendations for policymakers, educators, and media practitioners to promote responsible AI governance and sustainable integration into media ecosystems. By addressing these challenges, the paper contributes to the evolving discourse on digital ethics and provides a foundational framework for navigating the AI-driven transformation of media careers.
Key Words:
Artificial Intelligence, Media Careers, Ethical Challenges, Legal Strategies, AI Governance, Industry Adaptation.
Research Language:
English
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