Uses of the Augmented Reality by the Iraqi university students on their smart phones and the Gratifications achieved for them
, Vol.7
, Twenty Second Issue
PP:8
Authors:
Associate Prof. Dr. Akhmed Khamis Kaleel -Associate Professor at the College of Media and Mass Communication,Journalism,College of Media and Mass Communication,American University in the Emirates
Dr. Waleed Lateef Abdullah-Assistant Professor of Financial and Banking Terminology,,College of Languages,University of Baghdad
Abstract:
The study aims to identify the uses of Iraqi university students for the applications of the enhanced reality by their smart phones and their expectations. This study is a descriptive study that used the field media survey method applied to a sample of 300 researchers in Iraqi universities distributed between public & private universities as well as males and females, in the period from 2/12/2018 to 16/1/2019, through the questionnaire tool.
General Results:
- Respondents are use enhanced reality applications (daily) by 53.7%.
- The most applications for the enhanced reality used by respondents by smart phone came in the first order "Google Translation Application"; where in the second ranking comes "Application of AURASMA" while in the third ranking comes "Layar application."
- There is no statistically significant difference between the average scores of the students of the state university and the averages of the students of the private university on the dimensions of the scale of motives for the use of enhanced reality applications.
Key Words:
Augmented Reality, university students, smart phones, Gratifications achieved.
Research Language:
Arabic
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