Media processing of the official pages of the National Center for Measurement through social networking sites
, Vol.7
, Twenty Second Issue
PP:9
Authors:
Associate Prof. Dr. Eman Fathy Abdel Mohssen -Associate Prof. of Public Relations,Mass Communication Department,College of Social Sciences,Umm Al-Qura University
Duha Essam Hassan Rawas-MA Public Relations, Media Department,,Mass Communication Department,College of Social Sciences,Umm Al-Qura University
Abstract:
We find that organizations, regardless of their orientation, seek to adopt communication strategies to achieve the organization permanent presence on the Internet through the site of the organization or the creation of official pages on social networking sites that contribute significantly to the advertising of institutions and access to a large segment of the targeted audience by the institution. Therefore, the researchers found the need for media treatment of the communication content of these pages due to its importance, spread and wide use by the targeted audience of the Center Identify the research problem: The current study seeks to "address information to the official pages of the National Center for Measurement and Evaluation through social networking sites".
Objectives of the study: To identify the most important topics presented by the National Center for Forces through its official pages, and to identify the objectives of the National Center for measurement through its publications through its official pages.
Study concepts: Official pages - National Center for measurement - Social networking sites.
The type and methodology of the study: It is a descriptive study and it is based on the survey methodology in the analytical section
The sample of the study: (News pages on the official website - Facebook - Twitter - YouTube - Instagram) From January 1 to April 10, 2018, the number of publications reached 182 days.
Data collection tool: content analysis form
Results of the study: The study revealed that the images are the most commonly used media, with percent 36.8, as well as the variety of the subjects presented through the official newspapers of the National Center for Measurement during the period of analysis. Where publications of nature related to (communication and media) are published by 37.4%; and publications of (Labor Agreements and Partnerships) increased by 59.9%. The goal of publishing Center news was at the top of the goals by 46.6%.
Key Words:
Media processing, National Center for Measurement, social networking sites.
Research Language:
Arabic
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