Media Coverage for Egyptian Government Achievements from 2014 to 2018 and the Relationship with its mental Image and Forming the Political Awareness of the youth
, Vol.6
, Twenty First Issue
PP:13
Authors:
Associate Prof. Dr. Mohamed Ahmed Khalifa Ahmed-Associate Prof. of Media,Educational Media Department,Faculty of Specific Education,Minia University
Abstract:
The present study aimed at recognizing the role of media in framing the mental image and political awareness of the university students towards the achievements of Egyptian government from 2014 to 2018; as well as observing the extent of universities students reliance on the media in constructing their political awareness of their countries' issues, which providing a real and integrated vision of youth perceptions for the positive and negative aspects of these achievements.
The study launched from the basic hypothesis that there are statistically significant differences between youth follow up for the government achievements presented in the media and their mental image of the government, as well as studying the correlation between the image offered in mass media about the government achievements and youth political awareness towards the government. To achieve the study goals, the researcher used the descriptive method, where the data was collected by the questionnaire from a random sample of Minia university students composed of (400) items from male and female and the questionnaire was applied from April until May 2018. The study revealed a set of findings, the most important ones are:
1) There is a statistically significant (positive correlation) between the density of university students watching satellites news, and their level of political participation.
2)It was also demonstrated that there is a statistically significant direct positive correlation between the density of university students exposure to the political contents in which the media presents the government achievements and the level of mental image of their political awareness. This means that the more the density of university students exposure to the political contents and the media materials of the government achievements in which Egyptian mass media presented, the more the level of their political awareness and the positive mental image towards Egyptian government achievements from 2014 to 2018.
The study recommends increasing the interest in the content presented in the national television about the government achievements where it came in the first place in terms of the subjects trust in the material presented through it.
Key Words:
government achievements – mental image – political awareness.
Research Language:
Arabic
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