Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
ICR IF 2021/2022=1.569 , Arcif IF 2023 = 2.7558 Q1, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)
| Vol.6
The Role of Social Media Applications in Developing Political Awareness among Saudi Women , Vol.6 , Eighteenth Issue





PP:11
Authors:
Associate Prof.Dr. Khulood Abdullah Miliany -Vice-Dean of the Faculty of Media and Communication -Girls campus Head of Communication Department Head of Marketing Communication Department ,,Faculty of Media and Communication -Girls campus,King Abdulaziz University

Abstract:
The aim of this study is to identify the role of social networking sites in developing the political awareness of Saudi women, where the habits and patterns of women's exposure to social media and motivation to use, how to use these means in shaping political awareness, and obstacles to the development of political awareness among Saudi women. Furthermore, to identify the most important proposals to increase the effectiveness of social networking sites in the development of political awareness.
This study belongs to the descriptive studies that relied on the electronic questionnaire as a tool to obtain the main information of the sample from Saudi females living in Jeddah city.
The study reached several results, the most important of which is that the degree of political knowledge among Saudi women is weak in general and that the reason may be due to several factors, the most important of which is the nature of the political formation of women in Saudi society. The study also found that the applications of social networking sites have a significant impact on the development of political awareness among Saudi women. This study confirms the importance of the role of social networking sites not only in the social and entertainment role, but also it plays significant awareness role in various fields.

Key Words:
The role, social media, developing political awareness.

Research Language:
Arabic
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