Rumors role in affecting the audience during crises times – Applied study on the period following 25th January revolution
, Vol.3
, Sixth Issue
PP:53 - 54
Authors:
Associate Prof.Dr. Mohamed Zen Abd Elrahman -Associated Professor of Press,Press & Publishing Department,Faculty of Arts,Minia University
Dr. Hala Tawfiq El Talahaty -Assistant Professor of P R & Advertising,Public Relations Department,Faculty of Media and Public Relations,Modern University for Technology and Information (MTI)
Abstract:
This research is concerned with the rumors which are one of the most dangerous psychological techniques and its effective effect on the emotions and orientations of the targeted audiences, as it is answering lots of questions with an attitude that satisfies all the parties and all the opinions and also on the other hand achieving the targets of the plan.
The rumors are to be spread in a several times and occasions such as: in the spare time, during any serious current event, during crises times, during the harsh times and in the uncivilized societies…..etc.
The early years of the current century have witnessed a transformation from the researchers towards a dual relationship between the media and the rumor as a result of the transformation of the media tools to become a rumors source in many cases, so there is no argument that the rumors have become one of the most offensive psychological campaigns and a negative method for expressing an opinion especially during crises times which is what Egypt encountered and still encountering since the 25th of January.
The unprecedented evolution of the communication techniques has played a vital role in the rumors' spreading speed, as it can be spread through all the communication techniques (Journals – Magazines – TV Channels – social networks).
The research problem: The problem of the research is to observe and measure the Egyptian public opinion towards the rumors that are broadcasted in the media tools and recognizing the most remarkable rumors during the period after 25th of January, 2011.
The research importance: The importance of these exploration studies is represented in being one of the most important factors affecting the construction of both (awareness – perception) and recognizing one of the most dangerous techniques of expressing the opinion (Rumors) which the Egyptian society is suffering from it since the 25th January revolution.
The research objectives: This study aims to first recognize the most remarkable rumors that discussed in the various media tools during the 25th January revolution and the period following it, second recognizing the audience opinion about these rumors and its effect on the Egyptian society during crises.
The research type: This study is considered as a descriptive study.
The research society: Divided into two parts: First the media tools that played the major role in the rumors spreading, Second the Egyptian youth who are the audience of these rumors.
The statistical sample: Analysis are made to a sample of the published media tools, the visual media tools and internet and social media tools.
• Journals: the study focused on analyzing the following journals:
El Masry El youm – El Dostoor – El Shorouq – El youm 7 – El fajr – Sout El omma.
• TV channels: the study focused on analyzing the following channels:
Dream – El Mehwar – El nahar – On TV – CBC – El Hayah.
The research results: this research has proved that the rumors have a major role in affecting the audience and this role increases in crises times and incase of the scarcity of the dataflow, the audience uses the rumors to keep up with the evolution of the current events and the role of rumors has increased rapidly after 25th January revolution when the communications have been cut and the study also concludes that the friends and colleagues are the most common tool for this rumors spreading and incase of the existence of the communications, the social media networks represents a major source for these rumors.
Key Words:
Role, rumors, impact, crises, January 25 revolution.
Research Language:
Arabic
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