Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
ICR IF 2021/2022=1.569 , Arcif IF 2023 = 2.7558 Q1, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)
| Vol.9
University Youth’s Follow-up to News and Sports Events in Electronic Newspapers and its Relationship to their Moral Values , Vol.9 , Thirtieth Fourth Issue - Part 2





PP:20
Authors:
Dr. Enas Mansour Kamel Sharaf -Assistant Professor of Educational Media,Educational Media Department,Faculty of Specific Education,Kafer El Sheikh University

Abstract:
The study aimed to monitor the relationship between university youth’s follow-up to news and sports events in electronic newspapers, and to monitor the cognitive, emotional and behavioral effects of this follow-up. The study used the survey method, and the study was applied to a sample of 400 individuals from the youth of my universities (Kafr El-Sheikh, representing government universities - Pharoahs University, representing private universities). The study used the questionnaire as a tool for data collection, and the study was applied during the period from 15/1/2021 to 15/3/2021. The study reached a set of results, the most important of which are:
1-That 78.5% of the sample members believe that the most important newspaper that they are keen to follow news and sports events in is the Alyoum EL Sabee newspaper, followed by Al-Ahram newspaper with 32.6%.
2- “Following up the results of matches, their summary and technical analysis” came at the forefront of the sports news topics that the sample members are keen to follow, with a rate of 68.9%, followed by “following up the news of players and well-known sports stars” with 55.8%.
3- There are cognitive, emotional and behavioral effects on the university youth’s follow-up to news and sports events, as it was found that there is no statistically significant relationship between university youth’s follow-up to news and sports events and their moral values where (R) was not significant at the 0.05 level, meaning that the values are not affected, Ethical to the degree of concern for university youth to follow sports news.
4- It was clear that there is a statistically significant relationship between the degree of keenness to follow up sports news and events in electronic newspapers and the effects of university youth following up sports news and events.

Key Words:
University Youth, Sports News and Events, Electronic Newspapers, Moral Values.

Research Language:
Arabic
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