Factors Affecting the Performance of the Communicator in Health Media and its Digital Platforms and the Attitudes of the Public Towards it: A Field Study
, Vol.11
, Forty-third Issue
PP:7 - 46
Authors:
Prof. Dr. Juan S Victoria-Professor in Audiovisual communication and Advertising ,Communication Audiovisual ,Faculty of Communication,University of Malaga
Mohammad Ayed M Al-Shammari-PhD Researcher in Health Administration ,Communication Audiovisual Dep.,Faculty of Communication,University of Malaga
Abstract:
The global interest in studying the professional and ethical orientations of the communicator in general has increased, and this has been relatively reflected in the Kingdom as a result of the emergence of new media outlets. In addition, this causes the communicator to experience an ongoing situation of uncertainty, despair, frustration, etc., and has led to the emergence of new occupational diseases and the increase of psychological and nervous pressures in addition to their repercussions on the performance of the media professionals themselves as one of the most important external factors affecting the health media policy through which the communicator works, which in turn is reflected in the performance of the communicators’ professional and functional roles
• Study Questions:
1. The level of job satisfaction of communicators in health media and its platforms.
2. The nature of the communicator’s relationship with his colleagues and superiors in the health media and its platforms.
3. The impact of the editorial policy on the communicator in health media and its platforms.
4. Pressures and obstacles facing the communicator in health media and its platforms.
*Methodology of the Study:
The study adopts the survey approach to perform a survey on the communicator and the Saudi public representing the sample of the study. The answers are analyzed quantitatively, and a set of objective and scientific results are derived from them. At the end of this research, the researcher comes up with a set of scientific recommendations. Due to the nature of this research conducted in terms of the subject, methodology, and research population, and due to the lack of a detailed data on the communicator and Saudi public, an intentional sample of 400 individuals from users of journalistic and social media websites.
• Results of Studying the Public:
On the other hand, the Public. Some of the results of the research show that: the use of health media and its platforms “Always” is predominant (56.0%); the sources of follow up health topics among which “Social networks” ranked first with a percentage of 36.0%; “The idea” ranked first with a percentage of 100.0% among the most remembered elements by the respondent; and “It shapes my attitudes and convictions on health issues and topics” ranked first with a percentage of 100.0%.
Key Words:
Health Media Policy, Digital Platforms, Communicator Orientations, Public Attitudes in Saudi Arabia.
Research Language:
English
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