Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
ICR IF 2021/2022=1.569 , Arcif IF 2023 = 2.7558 Q1, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)
| Vol.12
The Utilization of Social Media Websites by Senior Citizens and its Correlation With Their Level of Social Alienation , Vol.12 , Forty-Ninth Issue





PP:36
Authors:
Dr. Doaa Hatem Mohammad Adam-Assistant Professor of Press,Press & Publicity Department,Faculty of Mass Communication for Girls in Cairo,Al-Azhar University

Abstract:
This study aimed to explore the correlation between senior citizens' use of social media platforms and their sense of social alienation. It considered various factors, including the intensity of platform usage, number of children and grandchildren, gender, age, and social status. The researcher selected a purposive sample of 300 senior citizens who use social media platforms. The findings indicate a high intensity of social media platform usage among the participants, with WhatsApp being the most frequently used platform, followed by YouTube. The sense of social alienation was found to be low among the study subjects. The correctness of the assumption, mentioning that there is a statistically significant difference between the intensity of social media platform usage by Senior Citizens and the level of social alienation among them was confirmed. Additionally, a positive correlation was observed between the motives behind senior citizens' use of social media platforms and their sense of social alienation.

Key Words:
Social Alienation - Senior Citizens - Social Networking Sites.

Research Language:
Arabic
Awards
Partenrs
Journal Issues
Top