Principles of Persuasive Design for Internationally Ranked Arab Universities Websites Using the (PSD) Model: Analytical Study
, Vol.12
, Fifty-first Issue
PP:36
Authors:
Associate Prof. Dr. Maeen Saleh Yahya Al-Maitamy-Associate Professor of Media ,,Faculty of Mass Communication & Public Relations,Liwa College - Abu Dhabi
Associate Prof. Dr. Fouad Ali Hussein Sa'adan-Associate Professor of Public Relations & Advertising,Public Relations & Advertising Department,Faculty of Mass Communication,Sana’a University
Abstract:
The study aimed to reveal the principles of persuasive design used in design of the websites of Arab universities included in the (QS) world classification, and the researchers used the analytical survey method in order to reveal the persuasive methods used in those sites. This is done by applying to ten Arab public and private universities.
The results of the study found the superiority of the sites of public universities by applying the four principles of persuasion (primary task support, dialogue support, social support, and credibility support) and the site (Sultan Qaboos University) came at the forefront of internationally ranked Arab Universities websites in the use of most persuasive methods, while the site (Applied Science University - Bahrain) at the forefront of websites in application of the principles of persuasive design for private universities
Key Words:
Persuasive System Design - Arab Universities Websites - Primary Task Support - Dialog Support - Credibility Support - Social Support.
Research Language:
Arabic
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