Important Sites Egyptian Knowledge Bank- EKB Egyptian Public Relations Association Al Arabia Public Relations Agency Issue Applications: Special Issue (Forty-seventh) about: Media and Mass Communication Date 10 أكتوبر 2023 Place Al-Arabia Public Relations Agency Number of Copies 12 Avaliable / UnAvaliable متاح Price 850Eg. inside & $ 80 to send to most countries Details : Journal of Public Relations Research Middle East - Scientific Refereed Journal - Supervision by Egyptian Public Relations Association - Eleventh Year - Forty-Seventh Issue - 10 October 2023 IF of the Supreme Council of Universities 2023 = 7 ICR IF 2021/2022 = 1.569 Arcif Impact Factor 2023 = 2.7558 Media & Mass Communication English Researches: Associate Prof. Dr. Layla Hasan Al Saqer - Bahrain University The Role of Innovation Social Media Strategies in Supporting Small Businesses during the COVID-19 Pandemic: A Case Study 7 Associate Prof. Dr. Iman Mohamed Mohamed Zahra - Cairo University PR goes to War: Warfare Tactics Utilized Amidst Russia Ukraine Conflict 25 Dr. Nesrin Nader El-Sherbini - MSA University Strategic Digital Content Marketing: The PESO Model in Practice 59 Abstracts of Arabic Researches: Prof. Dr. Rizk Saad Abd EL Moaty - Misr International University Trends of International Press Media on Social Networking Sites towards Development Initiatives in the Kingdom of Saudi Arabia and Egypt: A Comparative Study 87 Prof. Dr. Abdulmalek Aldanani - Liwa College - Abu Dhabi Dr. Amor Ben Amor - Liwa College - Abu Dhabi Dr. Khalid Abd Allah Ahmed Dirar - Liwa College - Abu Dhabi The Uses of the ChatGPT Application in The Field of Media: Exploratory Study 88 Associate Prof. Dr. Elsayed Abdelrahman Ali Abdelrahman - Suez University The Reality of Specialized Media: Locally and Globally 89 Dr. Moeen Fathy Mahmoud Koa - Quds University Hala Hashim Abo Hasan - An-Najah National University The Role of Arab Media, Digital Security Media in Educating the Public in the Arab World About Cryptocurrency Crimes 90 Dr. Doaa Mohamed Fawzy - Minia University The Role of The Artificial Intelligence Applications on Influencing the Purchasing Decisions: A Field Study on a Sample of Electronic Shoppers 92 (ISSN 2314-8721) Egyptian Public Relations Association Egyptian National Scientific & Technical Information Network (ENSTINET) With the permission of the Supreme Council for Media Regulation in Egypt Deposit Number: 24380 /2019 APRA @2023 Copyright www.jprr.epra.org.eg