Journal of Public Relations Research Middle East
Scientific Refereed Journal - Supervision by Egyptian Public Relations Association - Fourteenth Year - Sixty-Second Issue – April/June 2026
IF of the Supreme Council of Universities 2025 = 7 Arcif Impact Factor 2025 = 1.3738
Abstracts of Arabic Researches:
Media Elite Attitudes toward Artificial Intelligence-Generated Videos on Social
Media Platforms: A Comparative Survey Study of Academics and Practitioners 7
X Platform Users’ Attitudes toward Rebranding and its Relationship to Perceived Brand Equity 8
- Dr. Heba Ahmed Eldib - Ayesha Lahi Zayed ALSaadi - Mafrag Ali Ghazal -
Hamad Ahmed AlHammadi - Maryam Hilal Rashid Almheiri - Liwa University
The Impact of Social Media Use on Emirati Youth's Awareness of the Concept of Sustainable Media: A Field Study on a Sample of Students from the College of Media at Liwa University 10
- Mohammed Mughaddi Jaber Alsulami - Cairo University
Digital Government Communication Strategies for Saudi Arabia's Vision 2030 through Social Media Platforms: An Analytical Study 11
- Rahmah Ali Hamoud Hugaira - Cairo University
The Use of Digital Campaigns in Raising Awareness of the Sustainable Development Goals in Yemen 13
- Atheer Ahmed Al-Shaikhi - King Abdulaziz University
The “Made in Saudi Arabia” Logo as a Country-of-Origin Cue and its Effect on Perceived Brand Image and Purchase Intentions 15
- Ahmed Khairy Asran - Cairo University
The Ethics of Communication Discourse of the Egyptian Ministry of Health via Facebook during the COVID-19 Pandemic: An Analytical Study in the Light of Responsible Defense Theory 17
ISSN 2314-8721)(
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