Journal of Public Relations Research Middle East
Scientific Refereed & Open Access Journal
ICR IF 2021/2022=1.569 , Arcif IF 2023 = 2.7558 Q1, IF of the Supreme Council of Universities = 7
ISSN Online: (2314-873X) ISSN Print: (2314-8721)
Issue Applications: Sixtieth Issue
Date أكتوبر / ديسمبر 2025
Place Al-Arabia Public Relations Agency
Number of Copies 10
Avaliable / UnAvaliable متاح
Price 850eg. inside & $ 80 to send to most countries
Details :

   Journal of Public Relations Research Middle East

Scientific Refereed Journal - Supervision by Egyptian Public Relations Association - Thirteenth Year - Sixtieth Issue – October/December 2025

IF of the Supreme Council of Universities 2025 = 7                                       Arcif Impact Factor 2025 = 1.75 

English Researches:

  • Associate Prof. Dr. Yasmin Elsayed  - Beni Suef University   

          Prof. Dr. Amany Albert - Beni Suef University                                                                     

Dr. Aya Said - Canadian International College

   Echo Chambers in News Coverage and their Role in Shaping Geopolitical Narratives         7

Abstracts of Arabic Researches:

  •  Dr. Faisal Kamil Nagmeldin Mohamed - Liwa University - Al Ain

          Associate Prof. Dr. Ghada Mohamed Othman Salih - Liwa University - Al Ain

The Implications of Social Media Influencers on Generation Z:

An Applied Study on the TikTok Platforme                                                                  40     

  •  Associate Prof. Dr. El-Sayed Abdul Rahman Ali - Liwa University - Al Ain

   Recent Trends in Integrated Marketing Communications Research and Studies     41

  •  Dr. Amal Mohamed Mohamed Henish - Al-Azhar University

   Semiotic Analysis of Cartoons on Israeli Social Media Pages Targeting Arabic during the Aggression against Gaza: The "Israel Speaks Arabic" Page as a Model               42                                                         

  •  Dr. Asmaa Ahamed Gooda El-Ebshehy - Higher Institute of Media and Communication Arts in 6th of October

   Employing Social Listening Tools in Analyzing Sentiments and Public Opinion Trends toward Issues of the Egyptian General Secondary Education  (Thanaweya Amma)    44

  •  Dr. Samih Elsayed Sharaki - Al-Azhar University

 Dr. Osama Mustafa Abd Elwhab - Al-Azhar University

Television Advertising and Adolescents’ Purchase Behavior in the Egyptian Villages: A Field Study                                                                                                       46     

  • Dr. Ahd Maher Abu Draz - Umm Al Quwain University

   University Students' Use of Multimedia in Higher Education and the Gratifications Derived from it: A Field Study on Universities in the United Arab Emirates                      48

  • Dr. Mona Ebrahim Abdelhafz Abdrasol - Al-Azhar University

 Dr. Shimaa Ahmed Mohamed Refaat - Al-Azhar University

Egyptian Public Trends towards Using Reels as Cybersecurity Awareness Tool on Social Media: A Field Study                                                                                              49     

 

(ISSN 2314-8721(

Egyptian Public Relations Association

(EPRA)

Egyptian National Scientific & Technical Information Network

(ENSTINET)

With the permission of the Supreme Council for Media Regulation in Egypt

Deposit Number: 24380 /2019

APRA @2025    Copyright

 www.jprr.epra.org.eg

                                

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