Elements of Advertising Message Construction in Health Campaigns and Their Relation to Risk Perception Among Egyptian Citizens: An Experimental Study
2022 Dr. Ahmed Abdel Salam Diab
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The Role of Social Marketing Campaigns in Electronic Media in Building Corporate Social Responsibility Among Saudi Audiences
2022 Assoc. Prof. Rasha Abd-Raheem Mazroa
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Egyptian Audience Attitudes Toward TV Awareness Campaigns and Their Impact on COVID-19 Behavior: A Field Study
2022 Assoc. Prof. Marzouk Abdel-Hakam El-Adly
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Recent Trends in Research on the Effectiveness of International Advertising Campaigns
2022 Prof. Dina Ahmed Orabi
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Youth Engagement Level with Environmental Awareness Campaigns on Social Media
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Impact of Tourism Campaigns on Country Image: “Imagine” Riyadh Season Campaign Case
2022 Fatimah Abdulrahman Ali Al-Suwaieh
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Advertising Discourse in Anti-Teen Violence Campaigns and Its Relation to Positive Parenting: A Semiological Approach
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Public Relations Campaign Response to Digital Transformation from a Strategic Communication Perspective
2022 Dr. Ghada Seif Thabit
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Persuasive Appeals and CSR Strategies in Palestinian Telecom Companies’ Facebook Campaigns: Jawwal Case Study
2022 Dr. Moeen Fathi Mahmoud Al-Koaa
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Advertising Design on E-Commerce Platforms: A Comparative Analytical Study
2022 Assoc. Prof. Ali Hamouda Gomaa Soliman
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