Journal of Public Relations Research Middle East
Scientific refereed Journal - Supervision by Egyptian Public Relations Association - Tenth year - Forty First Issue - 10 October 2022
Arab Impact Factor 2022 = 2.12 ICR IF 2021/2022 = 1.569 Arcif Impact Factor 2022 = 0.5833
Public Relations & Advertising Campaigns
Abstracts of Arabic Researches:
Recent Trends in Effectiveness of the International Advertising Campaigns
Research 7
- Associate Prof. Dr. Marzouk Abdelhakam AL-adly - Sohag University
The Egyptian Public's Attitudes towards Advertising Awareness Campaigns on
Satellite Channels and their Impact on his Behavior towards the Corona Virus:
Empirical Study 8
- Associate Prof. Dr. Rasha Abd -Raheem Mazroa - Umm Al-Qura University
Munira Musaed bin Rashid Alsaeed - Umm Al-Qura University
Role of the Social Marketing Campaigns in Electronic Media in Building
Concept of the Social Responsibility towards the Saudi Public 9
- Dr. Ahmed Abd El-Salam Diab - Gulf University
Elements of the Advertising Message Structure in Health- Related Campaigns
and its Relationship to the Egyptian Citizen's Risk Perception:
An Experimental Study 11
- Dr. Moeen F.M. Koa - An-Najah National University
Mojahed Al-Ahkras (MA) - An-Najah National University
The Extent to which Palestinian Communication Companies Employ Persuasive
Appeals and Social Responsibility Strategies in their Promotional Campaigns on
Facebook: “Jawwal” Company as a Case Study 12
- Dr. Ghada Seif Thabit - Minia University
Response of the Public Relations Campaigns to Digital Transformation from
A Strategic Communication Perspective 14
- Amal Ismail Mohamed Zidan - Al-Azhar University
Advertising Discourse for Campaigns to Combat Violence Against Adolescents
and its Relationship to Positive Education: A Semiological Approach 15
- Fatima Abdul Rahman Ali Al Suwayh - King Saud University
Impact of the Tourism Campaigns on the Country’s Image: The “Imagine”
Campaign for the Riyadh Tourism Season as a Model 16
- Hassan Ali Saleh Al-Ghamdi - Islamic University
Degree of the Youth Audience's Interaction with Environmental Awareness Campaigns on Social Networks 17