Journal of Public Relations Research Middle East
Scientific Refereed Journal - Supervision by Egyptian Public Relations Association - Thirteenth Year - Fifty-sixth Issue - 10 April 2025
IF of the Supreme Council of Universities 2024 = 7 ICR IF 2021/2022 = 1.569 Arcif Impact Factor 2024 = 1.75
Digital Marketing
English Researches:
- Dr. Rafif Faisal - Liwa Colleg -Abu Dhabi
Dr. Bayan AlFukara - Liwa Colleg -Abu Dhabi
Redefining Advertising: Exploring Quality, Functionality, and Usefulness
in the Metaverse Era 7
- Dr. Sally Samy Tayie - Arab Academy for Science, Technology & Maritime Transport
Use of Artificial Intelligence Applications in Media Organizations:
A Comparative Study on a Sample of Egyptian and European Media Professionals 19
Abstracts of Arabic Researches:
The Role of Digital Marketing Communication Strategies Through Social Media Networks in Developing the Tourism Sector in the Saudi City of Jeddah:
A Survey Study of King Abdulaziz University Students 38
Exploring the Impact of Gen AI on Creativity and Efficiency in Content Marketing: A Systematic Review and Future Directions 40
- Dr. Heba Ahmed Eldib - Liwa College - Abu Dhabi
The Role of Social Media in Promoting Brands: Interaction, Influence,
and Credibility 41
- Dr. Menna Mohamed Abdelhamid Hasan - Ain Shams University
Symbolic Interaction in Podcasts as a Marketing Tool for Institutions and Businesses:
An Analytical Study 42
- Mohammed Saleh Alrushud - King Saud University
Strategies for Creating Digital Content through Social Media Platforms for the Tourism
Sector and their Role towards the Saudi Identity: An Analytical Study 43
(ISSN 2314-8721)
Egyptian Public Relations Association
(EPRA)
Egyptian National Scientific & Technical Information Network
(ENSTINET)
With the permission of the Supreme Council for Media Regulation in Egypt
Deposit Number: 24380 /2019
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