Redefining Advertising: Exploring Quality, Functionality, and Usefulness in the Metaverse Era
, Vol.13
, Special Issue (Fifty-sixth) about: Digital Markiting
, Pages:7-18
DOI:
Authors:
Dr. Rafif Faisal-Assistant Professor of Public Relations & Advertising,Digital Media Department,Faculty of Media & Public Relations , Liwa College
Dr. Bayan Khalil Al Fukara-Assistant Professor of Mass Communication,Digital Media Department,Faculty of Media & Public Relations ,Liwa College - Abu Dhabi
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Use of Artificial Intelligence Applications in Media Organizations: A Comparative Study on a Sample of Egyptian and European Media Professionals
, Vol.13
, Special Issue (Fifty-sixth) about: Digital Markiting
, Pages:19-37
DOI:
Authors:
Dr. Sally Samy Abdelraouf Tayie-Assistant Professor & Head of the Department of Media and Communication,Media & Communication Department ,Faculty of Language & Mass Communication,Arab Academy for Science, Technology and Maritime Transport
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The Role of Digital Marketing Communication Strategies Throug Social Madia Networks in Developing the Tourist City of Jeddah ; A Survey on Sudents of King Abdulaziz University
, Vol.13
, Special Issue (Fifty-sixth) about: Digital Markiting
, Pages:38-39
DOI:
Authors:
Prof. Dr. Mubarak W. Al-Hazmi-Professor of Public Relations,Public Relations & Advertising Department,Faculty of Communication & Media,King Abdulaziz University
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Exploring the Impact of Gen AI on Creativity and Efficiency in Content Marketing: A Systematic Review and Future Directions
, Vol.13
, Special Issue (Fifty-sixth) about: Digital Markiting
, Pages:40
DOI:
Authors:
Dr. Mohammed Mostafa Refaat Moharam **-Assistant Professor of Public Relations & Advertising,Mass Communication Department,Faculty of Arts and Social Sciences,Sultan Qaboos University
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The Role of Social Media in Promoting Brands: Interaction, Influence, and Credibility
, Vol.13
, Special Issue (Fifty-sixth) about: Digital Markiting
, Pages:41
DOI:
Authors:
Dr. Heba Ahmed Eldib-Assistant Professor of Media & Public Relations,Public Relations & Advertising Department,Faculty of Mass Communication & Public Relations,Liwa College
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Symbolic Interaction in Podcasts as a Marketing Tool for Institutions and Businesses: An Analytical Study
, Vol.13
, Special Issue (Fifty-sixth) about: Digital Markiting
, Pages:42
DOI:
Authors:
Dr. Menna Mohamed Abdelhamid Hasan-Assistant Professor,Marketing Communications Dep.,Faculty of Mass Communication,Ain Shams University
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Strategies for Creating Digital Content through Social Media Platforms for the Tourism Sector and their Role towards the Saudi Identity
, Vol.13
, Special Issue (Fifty-sixth) about: Digital Markiting
, Pages:43
DOI:
Authors:
Mohammed Saleh Alrushud-PhD researcher in communication & digital media,Mass Communication Department,College of Humanities & Social Sciences,King Saud University
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