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Journal of Public Relations Research Middle East
Scientific refereed Journal - Supervision by Egyptian Public Relations Association - Eighth year - Thirty Issue - October / December 2020
Arab Impact Factor 2019 = 2.01 Arcif Impact Factor 2020 = 0.2456
English Researches:
- Associate Prof. Dr. Marwa Basyouny - Beni Suef University
Effects of the Digital Literacy Intervention among University Students: A Semi Experimental Perspective at the Social Media Platform 7
Abstracts of Arabic Researches:
- Associate Prof. Dr. Azza Galal - Umm Al-Qura University
Lujayn Muhammed Ibrahim Khan - Umm Al-Qura University
Role of public relations in managing crisis situations in hotel section in Makkah 31
Associate Prof. Dr. Ahmed Khatab - Cairo University
Psychological determinants of the quality of brand relationships from the perspective of integrated marketing communications 31
- Associate Prof. Dr. Gehan S. Yahya - 6 October University
Egypt image as reflected by official government accounts on social media 34
Dr. Samar Shunnar - An-Najah National University
The social and political role for the working Arab Women in P. R.: comparative research 31
- Dr. Eman S. Ali - Ain Shams University
Audience's exposure to TV drama presented on the Egyptian satellite channels and its relationship to life-satisfaction levels 44 33
- Dr. Moeen F.M. Koa - An-Najah National University
- Hind A.I. Abu-Issa (MA) - An-Najah National University
Role of the PR practitioners’ personal relationships in the Banking sector of Palestine with the media in achieving the bank media goals:
A survey study in light of the Personal influence model 35
- Dr. Lubna Massoud Abdel Azim Salem - Sinai University
Public relations practitioners use interactive communication technology at the Suez Canal Authority and its effects on the external public 36
- Dr. Mai Mahmoud Abd El-latif - Modern University for Technology and Information
Sensory marketing strategies and personal selling in Egyptian organizations 39
- Dr. Nermeen Ali Agwa - Cairo University
Marketing Touristic Destinations in Egypt through Travel and Tourism Influencers and its Relationship with Visit Intention (Field Study) 41
ISSN (2314-873 X)
Egyptian National Scientific & Technical Information Network
(ENSTINET)
With the permission of the Supreme Council for Media Regulation in Egypt
Deposit number : 24380 /2019
APRA @2020 Copyright
www.jprr.epra.org.eg
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