Journal of Public Relations Research Middle East
Scientific Refereed Journal - Supervision by Egyptian Public Relations Association - Thirteenth Year - Fifty-seventh Issue - April /June 2025
IF of the Supreme Council of Universities 2024 = 7 ICR IF 2021/2022 = 1.569 Arcif Impact Factor 2024 = 1.75
Abstracts of Arabic Researches:
- Prof. Dr. Mubarak W. Al-Hazmi - King Abdulaziz University
The Impact of Artificial Intelligence on the Effectiveness of Marketing Communication: A Survey Study on a Sample of Saudi Youth 7
- Dr. Mohammed Fathi Ramadhan - Liwa University -Abu Dhabi
Dr. Inas Issa Mohammed - Liwa University -Abu Dhabi
Associate Prof. Dr. Maeen Al-Maitamy - Liwa University -Abu Dhabi
The Role of National Events and Activities in Strengthening Emirati National Identity: An Inductive Analytical Study of Values and National Development 8
- Associate Prof. Dr. Amal Fawzy Montasser - Cairo University
- Associate Prof. Dr. Eman Taher Sayed Abbas - Cairo University
Evaluation the Websites of Multinational Companies within the Framework of Corporate Diplomacy 9
- Associate Prof. Dr.Marwa El-Saeed El-Sayed Hamed - Mansoura University
Egyptian Women's Awareness of Greenwashing Practices in Marketing and its Relationship to Brand Trust 10
- Dr. Saad Nasser Al-Huwaidi - Imam Muhammad Bin Saud Islamic University
Employing Infographics in Websites in Enhancing Visual Identity: An Analytical Study of a Sample of
Saudi Ministries 11
- Dr. Menna Mohamed Abdelhamid Hasan - Ain Shams University
Utilizing Personal Branding Strategies on Instagram Pages of Egyptian Film Festivals to Manage their Digital Identity: A Qualitative study 13
- Dr. Yasir Yousif Aboalgasim - Liwa University -Abu Dhabi
Dr. Ibnaouf Hassan Ahmed - Liwa University -Abu Dhabi
Ethical and Legal Considerations for Artificial Intelligence Applications in Health Public Relations: Applied on a Sample of Health Institutions in the UAE 14
- Dr. Doaa Hatem Mohammad Adam - Al-Azhar University
Audience Interaction with the Los Angeles Fires on the CNN Arabic and BBC News Arabic Facebook Pages and their Attitudes towards them: An Analytics Study 15
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