Special Issue - Fifty-Six on: (Digital Marketing)

April 2025

Articles List All Issues
Volume
13
Issue
56
Period
Apr 2025
Articles Count
7
معامل التأثير أرسيف • 2024
1.75 Q1
ARCIF Impact Factor • 2024
ICR معامل تأثير الاقتباس الدولي • 2021/2022
1.569
International Citation Impact Factor ICR • 2021/2022
معامل تأثير المجلس الأعلى للجامعات
7
Supreme Council of Universities Impact Factor

Articles Of This Issue

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Redefining Advertising: Exploring Quality, Functions, and Value in the Metaverse Era , Volume 13 , Special Issue - Fifty-Six on: (Digital Marketing) , October / October 2026 , Pages 9 – 12 .

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Authors:
Dr. Rafif Faisal - Liwa College - Faculty of Media & Public Relations - Digital Media Department، Syria
Bayan Khalil Al Fukara - Liwa College - Abu Dhabi - Faculty of Media & Public Relations - Digital Media Department، Jordan
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Use of AI Applications in Media Institutions: A Comparative Study of Egyptian and European Media Professionals , Volume 13 , Special Issue - Fifty-Six on: (Digital Marketing) , October / October 2026 , Pages 13 – 14 .

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Authors:
Dr. Sally Samy Abdelraouf Tayie - Arab Academy for Science, Technology and Maritime Transport - Faculty of Language & Mass Communication - Media & Communication Department ، Egypt
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Role of Digital Marketing Communication Strategies via Social Media in Developing Tourism in Jeddah: A Survey Study , Volume 13 , Special Issue - Fifty-Six on: (Digital Marketing) , October / October 2026 , Pages 15 – 60 .

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Authors:
Prof. Dr. Mubarak W. Al-Hazmi - King Abdulaziz University - Faculty of Communication & Media - Public Relations & Advertising Department، KSA
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Role of Generative AI in Enhancing Creativity and Efficiency in Marketing Content Creation: Literature Review and Future Insights , Volume 13 , Special Issue - Fifty-Six on: (Digital Marketing) , October / October 2026 , Pages 65 – 94 .

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Authors:
Mohammed Mostafa Refaat Moharam - Sultan Qaboos University - Mass Communication Department - د.، Faculty of Arts and Social Sciences
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Role of Social Media in Enhancing Brands: Between Engagement, Influence, and Credibility , Volume 13 , Special Issue - Fifty-Six on: (Digital Marketing) , October / October 2026 , Pages 95 – 130 .

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Authors:
Dr. Heba Ahmed Eldib - Liwa University - Abu Dhabi - Faculty of Mass Communication & Public Relations - Public Relations & Advertising Department، Egypt
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Symbolic Interaction in Podcasting as a Marketing Tool for Organizations: An Analytical Study , Volume 13 , Special Issue - Fifty-Six on: (Digital Marketing) , October / October 2026 , Pages 131 – 200 .

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Authors:
Dr. Menna Mohamed Abdelhamid Hasan - Ain Shams University - Faculty of Mass Communication - Marketing Communications Dep.، Egypt
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Digital Content Creation Strategies on Social Media for the Tourism Sector and Their Role in Saudi Identity: An Analytical Study , Volume 13 , Special Issue - Fifty-Six on: (Digital Marketing) , October / October 2026 , Pages 201 – 250 .

Digital Object Identifier (DOI):
Authors:
Mohammed Saleh Alrushud - King Saud University - College of Humanities & Social Sciences - Mass Communication Department، KSA
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