Welcome

Welcome to the Journal of Public Relations Research Middle East

This scientific initiative was established for academics, researchers, and those interested in public relations, communication, and media sciences throughout the Middle East and worldwide. We strive to contribute a meaningful academic impact on regional and global scientific research and take pride in establishing the first peer-reviewed scientific journal specialized in public relations in the Arab world and the Middle East.

Founder and Chair of the Board

Dr. Hatem Mohamed Atef

chairman@epra.org.eg

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Current Issue

Issue Sixty-Third (September 2026)

Digital Public Relations Strategies in Managing Public Image During International Conflicts: An Analytical Study of the American-Israeli War Against Iran , Volume 14 , Issue Sixty-Third , July / September 2026 , Pages 9 – 38 .

Digital Object Identifier (DOI):
Authors:
Prof. Dr. Mubarak W. Al-Hazmi - King Abdulaziz University - Faculty of Communication & Media - Public Relations & Advertising Department
6 11 0 0 0

The Mental Image of the City of Ajloun in Light of Digital Media and Kevin Lynch Model: An Interdisciplinary Analytical Theoretical Review , Volume 14 , Issue Sixty-Third , July / September 2026 , Pages 39 – 58 .

Digital Object Identifier (DOI):
Authors:
Prof. Dr. Tahseen Mansour Rashid Mansour - University of Jordan - Faculty of Arts - Department of Journalism, Media and Digital Communication
Naveen Saeed Halalsheh - University of Jordan
7 6 0 0 0

International Students’ Use of Al-Azhar Electronic Portal and the Gratifications Achieved: A Field Study , Volume 14 , Issue Sixty-Third , July / September 2026 , Pages 59 – 120 .

Digital Object Identifier (DOI):
Authors:
Dr. Sally Ahmed Ramadan Al-Shami - Al-Azhar University - Public Relations & Advertising Department
Jihad Abdel Moneim Mohamed Suleiman - Al-Azhar University - Press & Publishing Dep.
9 7 0 0 0

Measuring the Direct Impact of Public Awareness Public Relations Campaigns on Facebook: A Field Study Evaluating Women’s Awareness and Attitudes Towards Participation in Public Policies and Decision-Making , Volume 14 , Issue Sixty-Third , July / September 2026 , Pages 153 – 190 .

Digital Object Identifier (DOI):
Authors:
Dr. Sally Saad Gouda Ibrahim - Al Jazeera Academy - Elgazeera Institute for Media and Mass Communication - department of public relations and publicity
4 4 0 0 0

Perception of the Visual Identity of Banks Operating in Egypt: A Comparative Study Between Customers and Non-Customers , Volume 14 , Issue Sixty-Third , July / September 2026 , Pages 191 – 240 .

Digital Object Identifier (DOI):
Authors:
Shaimaa Mohamed Abdel Meguid El-Ashmawy - Modern University for Technology & Information (MTI) - Marketing Communications dept.
6 6 0 0 0
Issue Sixty-Third  ·  Articles Full Issue

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Academic Articles

أ.د. عبد الملك ردمان الدناني
أ.د. عبد الملك ردمان الدناني

واقع العلاقات العامة بين التطور التقني والممارسات المهنية

إن نشأة وتطور مفهوم ومجال نشاط العلاقات العامة في بدايات القرن الماضي تعاظم بشكل واسع، إلى المستوى الذي جعل الدول الغربية تدرك أهميتها في مختلف القطاعات والمجالات التعليمية والاقتصادية والسياسية والاجتماعية وغيرها من المجالات، ودفعهم ذلك إلى الاستثمار فيها لتحقيق أهدافهم الإنمائية والتجارية والاجتماعية وحتى الفكرية. ومع مرور الزمن وتطور التقنيات ازدادت الحاجة إلى العلاقات العامة كفلسفة اجتماعية تنطوي في جوهرها على الاعتراف بقيمة الفرد وأهميته في ارتباطه بمن حوله وما حوله تأثيرًا وتأثرًا.

أستاذ العلاقات العامة بكلية الإعلام والعلاقات العامة - جامعة ليوا
21 October 2026
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